In defence of quality

Since 1953, the name of Paradise has been synonymous with quality. Making widely loved cuisine consistently requires passion, commitment and an uncompromising attitude. If the food in question originated from the grand and exotic kitchens of Nizam Nawabs, you can imagine how fastidious one must be.

As we always say, it takes the best ingredients to make the best cuisine. At Paradise, we use ingredients of the finest quality sourced from a network of trusted suppliers: the most tender meat, premium long-grained basmati rice, first-rate spices and farm-fresh vegetables. To borrow the language of economists, the cost (and therefore quality) is built into our offerings.

It is to our credit that we maintain this quality while remaining affordable to ensure our food reaches out to as many people as possible. However, in the last few years, prices of electricity, LPG, meat, rice and other ingredients have been on the rise. We could not resist the sharp increase in prices without affecting the quality.

We had to increase our prices marginally to ensure the quality of food we serve does not come down. It is our policy to be honest about our actions and communicate them with our customers. We hope you understand the price rise in the overall context of defending quality in the face of mounting inflation. As always, we promise to do our best to offer you good food, great service and happy times.


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