Gratitude and celebration

All of India is gearing up to celebrate their festivals in a couple of days. The celebrations will be an affirmation of a life of unity in diversity in the multi-hued cultural landscape of our country. Under different names, with different rituals yet with the same spirit of generosity, joy, and gratitude, Sankranti/Pongal/Lohri/Uttarayana (these are just some of the names against many) will be celebrated across India this weekend.

im14In our part of the country, the south of India, the star of the occasion is the rice that has been harvested from the paddy fields. Rice is one of the oldest grains that was domesticated by the human civilisations and continues to be grown in the same geographical regions even today. There are different varieties of rice grown and consumed today. This versatile grain is the staple diet in addition to being the main ingredient in sweet and savoury dishes all over the region.

Basmati rice, a special variety, is reserved for cooking Pulaos and Biryanis for special meals and occasions. No prizes for guessing that we at Paradise are more than partial to Basmati rice. Our Biryanis have always been prepared with the finest long-grained Basmati rice. No other variety can take its place or do justice to a Paradise Biryani – it is unimaginable! This grain continues to bring us great gastronomical delight. It is only right to celebrate it this weekend.

We invite you, our dear customers, to the Paradise Outlets of your city – Hyderabad, Bengaluru, Chennai and Visakhapatnam. Enjoy the festive mood and feast with your family, your friends, and don’t forget to celebrate rice, the grain that feeds South India, the star of all our meals, the backbone of our sustenance. Have a great weekend!


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